In 2008, I collaborated with designers Micah Rich and Caroline Hadilaksono on my senior thesis at Otis College of Art and Design.
We created thegoodsideof.us, an online community built around a simple idea: small acts of kindness can create meaningful change.
At a time when social media was still evolving, we imagined a platform where people could share stories about good things they had done or witnessed, creating a space that encouraged people to pay attention to the positive things happening around them.
I worked across concept development, brand strategy, visual identity, UI design, marketing, and event coordination. Together, we developed the website, identity system, marketing strategy, and promotional materials to help introduce the concept and build an audience.
The project was rooted in something we believed strongly as designers: design has the power to inspire action and create positive change.
