NICOLE WEEK
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London 2012 Olympic Games

Art Direction, Branding, Iconography, Web Design, Sales Integration

Created the FOX Sports digital experience surrounding the London 2012 Olympic Games, including branding, navigation, iconography, web design, and sales integration.

Designed custom icons representing all 30 Olympic sports, incorporating visual elements inspired by the London 2012 Games while maintaining the FOX Sports brand.

The project included multiple navigation experiences tied to FOX Sports’ partnership with MSN, as well as sponsored content and sales integration with Scottrade.

 

FOX Sports + London 2012 Olympic Games Logo

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FOX Sports navigation bar with MSN partnership

FOX Sports navigation bar post-MSN partnership

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Iconography

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Sales Integration – Sponsored by Scottrade

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